ATFonATF Campaign


The "All The Facts on ATFs" campaign is used to promote the benefits of licensed automatic transmission fluids. The program centerpiece is a character we designed who has incredible knowledge of automatic transmission fluids—thus the oversized head.  We call him FactHead and he was used on a fully integrated campaign featuring print and digital ads, email blasts, business cards, as part of PR campaigns, on video programs, a dedicated website, 

infographics and more.